Human behavior has always intrigued me—that’s the reason I studied psychology as an undergraduate. At the time, I wondered how those learnings could one day apply to life in the “real world.” As it turns out, an understanding of people and human behavior is an invaluable asset when it comes to cultivating influence—especially when it comes to design.

In my role as VP of User Experience (UX) Design at Google, I’m constantly tasked with influencing others. View Here

The importance of influence in design