“Ad tech”—the technology that powers digital advertising on publishers’ sites—is an important part of a healthy web. Google’s investments in this space help publishers make money to fund their work, make it easy for businesses large and small to reach consumers, and support the creative and diverse content we all enjoy.

Some critics have claimed to Reuters that the ad tech sector suffers from a lack of competition and that Google’s efforts in this space have View Here

The ad tech industry is crowded and competitive

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